Nestled in the vibrant heart of the SHAW neighborhood in Washington DC, PERLA stands as a beacon of luxury and cultural homage. This exquisite building derives its name from the legendary jazz musician Pearl Bailey, who once called this area home. Just as a pearl symbolizes rarity and beauty, PERLA encapsulates the essence of luxury living with a nod to its rich, historical roots.
As an art director on this project, I played a pivotal role in bringing PERLA to life through a comprehensive suite of creative:
Naming / Brand Identity / Logo Design / Website Design / Brochure Design / Stationery Design / Print Advertising / Neighborhood Photography
Designed an intuitive, visually appealing website that offers an immersive digital experience, highlighting PERLA's elegance and rich narrative.
Crafted a detailed brochure that provides potential residents with a tangible, high-quality overview of PERLA's offerings and amenities.
Designed elegant stationery that maintains the brand’s luxurious image in all communications.
Developed compelling print advertisements to attract potential residents and showcase PERLA’s unique appeal.
Captured the vibrant, dynamic essence of the surrounding neighborhood, emphasizing the local attractions and cultural landmarks.
Through these efforts, I ensured that every aspect of PERLA’s visual and digital presence was as sophisticated and inviting as the building itself.