As a designer for the "Made For You" campaign, I played a crucial role in establishing its distinctive look and feel. My key responsibilities included:
Establishing the Visual Identity: I developed the overall aesthetic of the campaign, from color palettes to typography, ensuring a cohesive and engaging visual experience across all campaign materials.
Photoshoot: I assisted in the art direction of the photoshoot, guiding the creative process to ensure that the imagery aligned with our team's brand vision.
Collaborative Design Process: I worked closely with a talented team of creatives to create a suite of design assets, from print to digital, to out-of-home, ensuring a seamless integration of the campaign across multiple platforms.
Animated HTML5 Digital Advertising: I developed a series of ads, adding dynamic and engaging elements that helped capture and retain the audience's attention.
Through our collaborative efforts, the "Made For You" campaign successfully captured the essence of UMGC's commitment to personalized education, creating a strong and memorable connection with its audience.